Why brands must embrace content creator platforms in 2026
It all started with smartphone entertainment, then trends, then a possibility of earning from making content becoming a reality an
Briefings
Here, you’ll find insights, strategies, and stories that showcase how effective communication can shape perceptions, inspire action, and foster growth.
Why companies must lead in highlighting public issues
In Kenya where business and politics often intersect, taking a stand on public issues will likely invite political backlash, threa
Why strategic public affairs is the answer to public discontent
Public communication in Kenya is characterized by government officials’ roadside declarations, press releases, interviews, and o
An executives’ guide to mastering media interviews
One poorly handled media interview can unravel years of reputation building in a matter of minutes, In the modern world...
When Facts Collide and Lives Are Lost: A Crisis Communications Audit of the East Africa Ocean Festival Boat Accident in Mombasa [Part 1]
Beyond the heartbreak, the East Africa Ocean Festival tragedy exposes serious weaknesses in Kenya’s crisis preparedness and comm
Internal Communication: Microsoft’s Strategic Success Lever
Companies that thrive in the modern fast past business environment understand that internal communication is not only about sharin
Press Releases: Journalists cover stories, not announcements
Let’s face it, nothing beats telling a story when you want your message to be impactful in today’s media environment, facts al
How recent policy shifts are shaping Kenya’s corporate sector
Journalists hold the power to relay information effectively to the public. They are at the center of the chaos and if information
Activism temptation and journalist’s role in national cohesion
Journalists hold the power to relay information effectively to the public. They are at the center of the chaos and if information