Africa's trust deficit is not a side issue. It is the defining challenge of this moment, and it is rewriting what leadership, communication, and influence actually mean across the continent.

In this issue, we map Kenya's shifting media landscape and ask who really holds attention versus who holds trust. We examine why brands that chase visibility lose to those who build narrative. We expose the gap between communication that moves metrics and communication that moves minds. We revisit Cambridge Analytica to show what silence costs an organisation when the truth eventually surfaces. We lay out FELT Africa’s GROUND framework for building reputation infrastructure before the next disinformation campaign hits. And in this issue's spotlight, global communications and public affairs expert Lizz Ntonjira makes the case that public affairs is a leadership responsibility, not just a support function.

Six perspectives. One throughline: in a continent moving this fast, the organisations that win will be the ones who knew who they were before the world asked.